July 13, 2025
The “Vietnam Sofa Day” event, jointly organized by DAP Vietnam (the marketing subsidiary of ShangGong Group) and its outstanding agent Changxing Co., Ltd., was successfully held in Thu Dau Mot City, Binh Duong Province.
At the event, ShangGong Group showcased Dürkopp Adler’s latest efficient, intelligent and eco-friendly technologies and products for the sofa and upholstery sector, and shared practical, reliable sewing know-how and experience. Through live machine demonstrations, detailed data comparisons and successful customer cases, the outstanding advantages of Dürkopp equipment in improving productivity, reducing operating costs and enhancing product quality were comprehensively presented.
The event attracted many well-known sofa manufacturers such as A+, MOTOMOTION and WANEK. The exhibited machine series drew great attention, generated impressive orders, and promoted in-depth technical exchanges within the industry, creating valuable opportunities for cooperation among Vietnamese sofa manufacturers.
High-quality sewing equipment is the foundation of productivity, while stable quality is the key to long-term market trust. With 165 years of innovation, over 1,600 technical experts and a global network of more than 1,000 sales and service centers, Dürkopp Adler demonstrated its leading position in automated sewing for medium- and heavy-weight materials. In particular, the best-selling model 868-290341-M, a twin-needle post-bed heavy-duty machine equipped with a 32 mm extra-large vertical hook, stands out in efficiency, durability and five-year total cost of ownership.
The machines displayed – including 550-12-33, G767-180342, 867-190142-M, 868-290341-M, D867-190942, H868-290361, 967-100180, 261-140542-01A and 8714-122430-01/SL – are widely used in upholstery furniture, automotive seating and outdoor textiles. All are locally stocked in Vietnam, enabling fast delivery and comprehensive after-sales service.
On the occasion of ShangGong Group’s 60th factory anniversary, the company also announced its after-sales service development strategy and partnership expansion plans in Vietnam, together with special promotions such as “buy 10 get 1 free” for the first 100 units of G767 and a 10% discount for the first 10 units of twin-needle 868 machines, expressing appreciation and support to local partners.
