“Quality Creates the Future, Opening a New Journey Together” – Dürkopp Adler 2025 China Distributors Conference Successfully Held
On January 20, the 60th anniversary celebration of Shanggong Group and the 2025 China Distributors Conference of the German brand Dürkopp Adler were grandly held at the Group’s Shanghai headquarters. The event was attended by Chairman and President Zhang Min, Executive Vice President Li Xiaofeng, DA Group Vice President Bernd Bräuer, Global Sales Director Sebastian Kinnius, and representatives from over 80 distributors nationwide.
In his keynote speech, Mr. Zhang Min reviewed the company’s major strategic breakthroughs in 2024 achieved through vertical integration, including expansion into automotive interior components and light aircraft, and emphasized that comprehensive quality management will remain the core focus to continuously enhance product and service quality and empower partners.
Mr. Li Xiaofeng analyzed the global economic situation, pointed out that quality-driven innovation is the key driver for future development, and introduced the flagship machines for the knitted garment market, such as the 261-140542 model-change champion and the 8700 high-speed champion.
During the conference, partners visited the new product exhibition area and the digital sample workshop, gaining first-hand experience of the 261-140542’s advantages in high speed, low vibration and noise, and its capability to handle a wide range of materials. DA management also presented the 2024 global and China sales performance, announced the 2025 marketing targets, and highlighted new medium- to heavy-duty product series including the 911 REVOLVE and 910 CNC.
At the appreciation banquet, outstanding distributors were honored. The company reaffirmed its commitment to creating greater value and broader growth opportunities for its partners through high-quality products and services, laying a solid foundation for strong performance in 2025.
